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How three questions will get you great testimonials from your print customers
Posted by Matthew Parker Sometimes I just don’t believe what my four year old daughter says. Occasionally she is trying to get out of trouble! But more often than not she isn’t telling fibs. She has...
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How type 2 referrals can increase your print sales by 25%
Posted by Matthew Parker How many people are you connected to on LinkedIn? The answer may not be as straightforward as you think. I am highly networked on LinkedIn. I have 1,430 connections. But...
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How print companies CAN get higher prices – case study 1
Posted by Matthew Parker Price, price, price! I hear an awful lot of conversations at the moment about print buyers becoming ever more demanding on price. It is certainly a tough market out there. But...
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Why I paid 12.5% more than the lowest quote for a recent print job (and was...
Posted by Matthew Parker Many print companies tell me that print buyers only choose on price. And that print buyers are only interested in the lowest quote. Everything is about price. And printers...
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How to use case studies to create compelling print sales pitches (why your...
Posted by Matthew Parker Do you like watching detective shows? Or reading crime novels? It is fascinating how the detective puts together clue after clue. And at the end they have the proof that...
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Why your sales message can help a prospect choose another print company (even...
Posted by Matthew Parker Can you imagine creating a great sales message to engage your customer? It focusses on a small target audience. It highlights a key pain. And it shows that you have a...
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Why print companies that want to reduce sales costs need sticky customers
Posted by Matthew Parker Do you have an iPhone? Or an iPod? Or an iPad? If you have an Apple device like this you’ll be wedded to iTunes. Every time you purchase some music or an app, you’ll be doing...
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How print companies force buyers to choose on price (and three ways to...
Posted by Matthew Parker I’m tired of hearing the same old message from so many people in the print industry. I’m tired of hearing that buyers are driving down prices. Some of you may think that I’ve...
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What printers can learn from travel agents – how to improve print sales with...
Posted by Matthew Parker Imagine that you are going to a travel agent. You want to book the holiday of your dreams. You are all fired up about the beach or the hotel or the scenery or the food....
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20% of print companies will go bust in 2013 – why you need ICE to stay in...
Posted by Matthew Parker I recently made a prediction to my newsletter list. I said that 20% of print companies would no longer exist by the end of 2013. I said that one in five print companies would...
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